As marketers, our job is to educate the market to drive two fundamental things: increased brand awareness and/or sales. We create and promote content in a variety of formats to do this, such as articles, datasheets, ads, tradeshows and more. You could put out the best content, but without metrics it’s hard to determine if you’ve met your goal.
Whether you’re looking to increase website views, boost engagement levels or even drive business sales, It’s important to consider branching out from your standard set of marketing channels to garner the attention of untapped audiences. Here’s a handful of useful strategic marketing tips that you can utilize in order to diversify your marketing tactics.
The ultimate goal of business is to grow in revenue. A main component in that is gaining new customers, so marketers spend both money and resources to educate prospects about why their company’s products and services are the best out there. The problem is that most of the time, people seeing your ads or reading your whitepapers and press releases aren’t entirely ready to commit.
Picking the right digital marketing tools can be very confusing, especially for B2B companies that are relegated to wading through the latest B2C tactics to find a method that works for them. So, we’re loving the fact that media companies are better integrating their channels to provide streamlined programs.
It’s important to note that creative services encompass much more than just the visual elements. The written content is also key and knowing how to write for a specific audience is crucial to getting your message across. Not every piece of copy written is for an ad, just like not every graphic created is for social media. Knowing your audience and what written content will reach them is an important part of the creative process, too.
In today’s information overload, communicating your company’s unique value may be a hard sell, as multiple inputs interfere with gaining your target audience’s attention in the fast-paced digital world. Getting your message through all the noise can be a challenge, and a carefully crafted document won’t mean a thing if everyone continues to rush past your content. Visual elements are your showstoppers!
If you look into the body of articles about Search Engine Optimization (SEO), you’ll find a fascinating nerdy world of one-upmanship, brinkmanship… and maybe some guys playing electronic Battleship. You’ll read about algorithms, about URLs, social media and even automated keyword generators.
Our lives are shifting from print to digital, both at work and at home. There was a time when people used printed paper invitations for celebrations like birthdays. Now, most people send a text or use a digital template from an online greeting card site. But your brand won’t always fit into a standard ‘box’; and you don’t want it to.
Google Universal Analytics will stop working next year, affecting millions of websites; but fear not, Google Analytics 4 (GA 4) is here, and it’s an even better product. Websites have until July 1, 2023 to make the switch, so start planning now because changing over will take a bit of planning and training.
With a bevy of stock photos sites and ‘easy-to-use’ graphic design programs at our disposal, creating great looking marketing materials in a variety of sizes and shapes should be a snap, right?
It’s not uncommon for marketing teams to be presented with a conundrum about allocating resources and expertise. This is especially true for smaller marketing teams where existing internal resources don’t always match the needs of the project.
Another year has gone by and a new one has started. It’s time to take a closer look at what marketing tactics you used in 2021 and take stock of how they worked for you.