The Simon Group

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Lead Management: The Weak Link Between Marketing and Sales

The ultimate goal of business is to grow in revenue. A main component in that is gaining new customers, so marketers spend both money and resources to educate prospects about why their company’s products and services are the best out there. The problem is that most of the time, people seeing your ads or reading your whitepapers and press releases aren’t entirely ready to commit.

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Extend Your Content Marketing Using Publishing Companies

Picking the right digital marketing tools can be very confusing, especially for B2B companies that are relegated to wading through the latest B2C tactics to find a method that works for them. So, we’re loving the fact that media companies are better integrating their channels to provide streamlined programs.

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Creatively Using Different Styles of Writing

It’s important to note that creative services encompass much more than just the visual elements. The written content is also key and knowing how to write for a specific audience is crucial to getting your message across. Not every piece of copy written is for an ad, just like not every graphic created is for social media. Knowing your audience and what written content will reach them is an important part of the creative process, too.

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Visual Content Really Matters

In today’s information overload, communicating your company’s unique value may be a hard sell, as multiple inputs interfere with gaining your target audience’s attention in the fast-paced digital world. Getting your message through all the noise can be a challenge, and a carefully crafted document won’t mean a thing if everyone continues to rush past your content. Visual elements are your showstoppers!

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Graphic Designers are Your Key to Success in the Digital World

Our lives are shifting from print to digital, both at work and at home. There was a time when people used printed paper invitations for celebrations like birthdays. Now, most people send a text or use a digital template from an online greeting card site. But your brand won’t always fit into a standard ‘box’; and you don’t want it to.

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Do Online Reviews Really Impact Your B2B Business?

Online reviews and testimonials are most often associated with B2C marketing. And although online reviews are not a driving force in the B2B realm, they do still hold weight. So, how can you use them to increase credibility and authenticity in your brand?

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