The Simon Group

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Successfully
build market share
 by elevating your message
above the noise.

WHAT WE

DO

Once a company defines its individual position and can take a stance, the brand essence becomes clear and compelling, regardless of the competitive landscape. This is where today’s business-to-business marketing successes are happening.

Our philosophy and our specialties enable us to craft this unique messaging and create specific, integrated marketing communications programs for B2B companies in several high-tech and industrial marketplaces.

Each marcom element we employ is developed to:

Shine the spotlight on YOUR brand
Ignite YOUR message
Electrify the spark around YOUR product or service

Strategy & Branding

Content Marketing

Creative Services

Marcom That Speaks to Your Customer

Today’s B2B marcom programs are far from a one size fits all. Customers are entering the sales cycle from multiple vantage points. No longer is a funnel-type approach effective; there are just too many points along the way where you can gain (or lose!) a potential customer.

From initial research through final product research and selection and the many nuances in-between, the key to successful marketing is providing relevant information that answers the questions being asked at that point in the cycle.

DEFINE YOUR BUSINESS GOALS

To more clearly define success, you need to put your company’s goals in the proper context and make sure you are measuring for the right parameters. Is the end result one of the following or something else entirely?
  • Conversions
  • Increased web traffic
  • Qualified leads
  • Brand recognition
 
Focusing on what is important to your marketing goals will help shape the program that we implement. If you have a very specific and defined customer base, direct marketing needs to be part of the mix. If you are looking to broaden your appeal into areas that aren’t familiar with your technologies, content marketing creates opportunities to educate these markets.

ALWAYS INTEGRATED MARCOM

No matter how large or small of a part we play in our clients’ marcom programs, one thing remains the same. Everything we do supports the brand strategy, and all of our tactics work together towards the larger goal.

CUSTOM-TAILORED RELATIONSHIPS

What we do for each client varies depending on their specific need.

For some, we serve as the company’s entire marketing team, while for others, we focus on specific elements of a program.

Our business model is scalable, so companies can effectively use our services in the capacity that makes sense for them from a budget and resource perspective.