Self-guided B2B buying journeys seem to be a growing trend in the B2B sector. More than ever before, we are seeing buyers would rather conduct their own extensive research, rather than relying on others, before purchasing a product.
In an era where technological advancement sets the tempo for competitive industries, manufacturing stands out as a field consistently seeking efficiency and innovation. Within this sphere, the term “custom software” refers to bespoke applications designed to streamline and enhance manufacturing operations.
Language connects the world. In a time when companies continue to expand across borders and the global marketplace becomes increasingly more accessible for businesses of all sizes, reaching international audiences requires a few extra steps in your marketing plan if you don’t want your business to get lost in translation.
The dawn of a new year has many of us reflecting on the things we did right, the things we did wrong and a way to make improvements in the future. Applying this to marketing, we’ve rounded up the top five B2B marketing trends you should be watching, and applying, in 2024.
In the old days, people talked about public relations and advertising. Nowadays, they talk in terms of earned and paid coverage. One thing remains the same though, both are distinct forms of media exposure, each with its own set of characteristics and purpose.
Email is increasingly being recognized as one of the most beneficial digital marketing tools to connect with customers and prospects. Just about every company engages in some form of email marketing and because of this, maintaining a well-managed email contact database for a more personalized experience for subscribers is crucial in creating high-conversion email campaigns. Email has evolved in the last 30 years, though. It’s not about volume, but targeting. Here’s how you can target smarter.
Video content has taken the B2B marketing world by storm. In a world where information travels instantaneously, videos have become one of the most popular forms of content across the internet. Consumers can easily find out what they need by searching for engaging and informative video content.
Technology has transformed the marketing industry by creating ecosystems that are more integrated for marketers. New technology trends have changed the infrastructure of how companies shape marketing strategies and budgets. The efficiency and automation that technology provides is pivotal to a successful strategy.
Technology has transformed the marketing industry by creating ecosystems that are more integrated for marketers. New technology trends have changed the infrastructure of how companies shape marketing strategies and budgets. The efficiency and automation that technology provides is pivotal to a successful strategy.
Over the past three years, companies have had to learn a new way to collaborate, not only with their clients and partners, but also within their own organizations. Initially, nearly everyone was learning on the fly – trying to figure out how to use Zoom and Microsoft Teams to make their companies prosper when we couldn’t be in the same room at the same time. But now that things have gotten back to ‘normal’, we are still in need of efficient collaboration because the way of doing things and how people think has changed. Not to mention, collaboration is important to a business no matter the circumstances.
Marketing is constantly changing and evolving as consumer needs and designs shift. To stay competitive and survive in this growing industry, it’s important to adapt to growing technology trends and tools. The latest technology revolutionizing the marketing industry is Artificial Intelligence (AI). The power of AI can fundamentally change the way we approach marketing in the future.