If you’re feeling overwhelmed about the prospect of starting (and keeping up with!) a blog, here are nine things that can help ease the burden and allow you to create a valuable resource you customers will come to respect:

Last time we discussed getting your content marketing campaign off the ground. We gave you the tools on how to get your strategy in motion. In this round, we will discuss how to get the momentum going and touch on auditing your current content, documenting your new content strategy and how to create topic ideas to fuel your content strategy.

The Internet’s relationship with public relations is complex. While it has helped raise the profile of this long misunderstood marketing tactic, it has also been the cause of many newer frustrations.

Let us start out by saying that content marketing is a long-term strategy that takes commitment and discipline. It is not a strategy that works overnight or even in the first six months, but when it does finally kick in, the benefits are immeasurable.

Remember the days when tradeshows were jam-packed and everyone registered to attend as soon as they could to reserve their spot? People milled around and networked for hours looking at some of the greatest booth presentations and demos the industry had to offer. It was THE BEST, wasn’t it?

Have you ever been charged with having to write something, be it a blog, article or a short piece for your website and have no idea what to write about?

You struggle with topics that you think your audience may be interested in, or feel that you have exhausted all possible topics that can be written about. You want the piece to be engaging and timely, with a “personal” spin to it that only your company can provide.

The Internet has given every company, large and small, a digital footprint. It’s not a matter of can you be found, but rather, once you are found, who are you really trying to reach.

The real question is not whether your business is global or not, but rather: How global is your business?

The B2B marcom world has had an interesting last decade trying to navigate its way through the latest digital marketing trends (and we don’t just mean social media!). As consumers in our personal lives, we are marketed to almost entirely differently than in our business lives.

It’s that time of year again….back to school. Excitement at the anticipation of a new learning year is upon us. But it doesn’t just have to be for the kids… We, as adults, should continually embark on a new journey of learning and self-betterment.

A quick sidebar on creativity through email

We can all agree, creativity isn’t a linear process—it best thrives when varying perspectives are all given equal weight and the something that has been looked at a thousand times in one light is suddenly seen in a completely different one.

It’s summer. Not only is everyone gearing up for vacation and big plans away, but also getting ready to hit the second half of the year strong. Maybe there have been some adjustments to your marketing goals after the first half. Maybe the second half has the potential to be a game changer for your company. Either way, it might also be time to pack your bags for another big reason: tradeshows.

Let’s face it, things don’t always turn out as well as you had expected. Sometimes you need to deliver news that isn’t particularly flattering to your company or its products. And although we would love to keep a lid on negative publicity and not let the world know about it, sometimes it is unavoidable. So, what are we to do? Sweep it under the rug? Lie? Act like it never happened? The answer to each of these questions is a resounding NO!