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Social media monitoring

How Social Monitoring Benefits Your Brand Perception

01/10/2023

Do you ever wonder what people say about your company online? Yes, you can check reviews, but those are usually generated with the express purpose of your brand reading the content and can have a certain level of bias. Social monitoring, or social listening, allows for another layer of digital content review by evaluating company or brand mentions across social platforms by other users or companies, and provides insights into your strengths and weaknesses.

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Do You Know the Difference Between Data, KPI, and ROI?

11/21/2022

As marketers, our job is to educate the market to drive two fundamental things: increased brand awareness and/or sales. We create and promote content in a variety of formats to do this, such as articles, datasheets, ads, tradeshows and more. You could put out the best content, but without metrics it’s hard to determine if you’ve met your goal.

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Why You Should Diversify Your Marketing Channels

09/21/2022

Whether you’re looking to increase website views, boost engagement levels or even drive business sales, It’s important to consider branching out from your standard set of marketing channels to garner the attention of untapped audiences. Here’s a handful of useful strategic marketing tips that you can utilize in order to diversify your marketing tactics.

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Lead Management: The Weak Link Between Marketing and Sales

08/18/2022

The ultimate goal of business is to grow in revenue. A main component in that is gaining new customers, so marketers spend both money and resources to educate prospects about why their company’s products and services are the best out there. The problem is that most of the time, people seeing your ads or reading your whitepapers and press releases aren’t entirely ready to commit.

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Extend Your Content Marketing Using Publishing Companies

07/13/2022

Picking the right digital marketing tools can be very confusing, especially for B2B companies that are relegated to wading through the latest B2C tactics to find a method that works for them. So, we’re loving the fact that media companies are better integrating their channels to provide streamlined programs.

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Creatively Using Different Styles of Writing

06/13/2022

It’s important to note that creative services encompass much more than just the visual elements. The written content is also key and knowing how to write for a specific audience is crucial to getting your message across. Not every piece of copy written is for an ad, just like not every graphic created is for social media. Knowing your audience and what written content will reach them is an important part of the creative process, too.

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Visual Content Really Matters

05/18/2022

In today’s information overload, communicating your company’s unique value may be a hard sell, as multiple inputs interfere with gaining your target audience’s attention in the fast-paced digital world. Getting your message through all the noise can be a challenge, and a carefully crafted document won’t mean a thing if everyone continues to rush past your content. Visual elements are your showstoppers!

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Graphic Designers are Your Key to Success in the Digital World

04/13/2022

Our lives are shifting from print to digital, both at work and at home. There was a time when people used printed paper invitations for celebrations like birthdays. Now, most people send a text or use a digital template from an online greeting card site. But your brand won’t always fit into a standard ‘box’; and you don’t want it to.

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