It’s not uncommon for marketing teams to be presented with a conundrum about allocating resources and expertise. This is especially true for smaller marketing teams where existing internal resources don’t always match the needs of the project.
Another year has gone by and a new one has started. It’s time to take a closer look at what marketing tactics you used in 2021 and take stock of how they worked for you.
Online reviews and testimonials are most often associated with B2C marketing. And although online reviews are not a driving force in the B2B realm, they do still hold weight. So, how can you use them to increase credibility and authenticity in your brand?
Customer service is a top priority of companies all over the world, or at least it should be. This is the key difference between a business goal (making money) and the company’s mission (helping people). However, when it comes to setting priorities, should the almighty dollar be your guiding light when doing business?
Our hearts are heavy to announce the passing of our founder, Marty Simon, a man who had the amazing ability to not only believe in every human he met, but make that person believe in themselves, as well. We’ll miss you tremendously and thank you for the legacy you left for us all.
We have all heard of funnel marketing: the use of an upside-down funnel showing the breakdown of a customer’s journey. At the top of the funnel potential customers ‘funnel’ in and begin to learn about your business, and then continue down to the bottom where they purchase your product. Here are some tips to attract, engage and delight your customers and help grow your business.
Did you just launch a new website that’s up to the latest SEO, user experience and content best practices? Great! Now keep going.
As much as we wish they were, websites are never finished. There are always tweaks to be made to metadata, new content to be added or graphics to update. It’s easy to be lulled into thinking that you can ‘set it and forget it’. But getting into that mindset will have you falling behind before you know it.
Communicating visually is one of the best ways for companies to connect with their audience and create lasting impressions. Savvy marketers know that captivating content can not only inspire and entertain audiences, but it can also educate and create a devoted following of its products and services. According to a study republished by Forbes, 91% of consumers prefer visual content over the written word.
In Part 1 of this blog, we defined goals to help us obtain positive ROI of our content marketing strategy. These goals included brand awareness, engaging customers, educating customers, thought leadership, need for traffic, generating leads, as well as converting leads and upselling. Once goals are defined and set, it is important to measure correctly for ROI. Measurement is the key to knowing what works and what doesn’t for your content marketing strategy.
We all want to snag the attention of someone we are sending an email to, but it isn’t easy. Mailboxes get overrun with everything from spam and reminders, to newsletters and important messages. Knowing how to break through and have your message stand out in an inbox can be a challenge.
With every dollar counting more so now than ever, companies want to know that they are getting a good return on investment (ROI) with each dollar spent. It is especially important with marketing dollars, considering the drastic shift to digital strategies in the last 18 months has meant many companies are trying new digital tactics.