How Can Social Proof Improve My Marketing Efforts?
“Social proof” is a modern, digital age term, but the concept is one we all know. Back in the day we called it being a follower. Not like a ‘follower’ of today where you follow a story, a tweet, a Facebook page, but following along with everyone else’s actions and thoughts. Not making a decision based on your knowledge or knowledge that you garnered through research, but just following along because ‘everyone else is doing it’.