
Marketing Smarter: Are Marketing Tools Hurting or Helping Your Efforts?
Let’s start by saying we are very excited about the software, apps and programs available to help facilitate and analyze marketing and communications activities. But, let’s also keep in mind that marketing software tools are designed to augment a well-defined strategy, not replace it. In fact, if not used properly, marketing tools can actually hurt your bottom line. A solid marcom strategy still needs to lead the way.