In the old days, people talked about public relations and advertising. Nowadays, they talk in terms of earned and paid coverage. One thing remains the same though, both are distinct forms of media exposure, each with its own set of characteristics and purpose.
Email is increasingly being recognized as one of the most beneficial digital marketing tools to connect with customers and prospects. Just about every company engages in some form of email marketing and because of this, maintaining a well-managed email contact database for a more personalized experience for subscribers is crucial in creating high-conversion email campaigns. Email has evolved in the last 30 years, though. It’s not about volume, but targeting. Here’s how you can target smarter.
Video content has taken the B2B marketing world by storm. In a world where information travels instantaneously, videos have become one of the most popular forms of content across the internet. Consumers can easily find out what they need by searching for engaging and informative video content.
Technology has transformed the marketing industry by creating ecosystems that are more integrated for marketers. New technology trends have changed the infrastructure of how companies shape marketing strategies and budgets. The efficiency and automation that technology provides is pivotal to a successful strategy.
Technology has transformed the marketing industry by creating ecosystems that are more integrated for marketers. New technology trends have changed the infrastructure of how companies shape marketing strategies and budgets. The efficiency and automation that technology provides is pivotal to a successful strategy.
Over the past three years, companies have had to learn a new way to collaborate, not only with their clients and partners, but also within their own organizations. Initially, nearly everyone was learning on the fly – trying to figure out how to use Zoom and Microsoft Teams to make their companies prosper when we couldn’t be in the same room at the same time. But now that things have gotten back to ‘normal’, we are still in need of efficient collaboration because the way of doing things and how people think has changed. Not to mention, collaboration is important to a business no matter the circumstances.
Marketing is constantly changing and evolving as consumer needs and designs shift. To stay competitive and survive in this growing industry, it’s important to adapt to growing technology trends and tools. The latest technology revolutionizing the marketing industry is Artificial Intelligence (AI). The power of AI can fundamentally change the way we approach marketing in the future.
In today’s online world, having a professional presence can make or break a business’ success and your website is an essential component to your digital strategy. Websites as a whole handle large audiences with a wide range of needs, so they’re not necessarily designed to drive specific conversions. That’s the domain of landing pages.
No company stays the same during its lifetime; the need to adapt to changing market trends, customer demands, and tech innovations is crucial for business survival. Making the decision to implement a significant change to your business can be a difficult decision. Knowing how to realign your marketing program for better results can be a challenge.
Do you ever wonder what people say about your company online? Yes, you can check reviews, but those are usually generated with the express purpose of your brand reading the content and can have a certain level of bias. Social monitoring, or social listening, allows for another layer of digital content review by evaluating company or brand mentions across social platforms by other users or companies, and provides insights into your strengths and weaknesses.
As marketers, our job is to educate the market to drive two fundamental things: increased brand awareness and/or sales. We create and promote content in a variety of formats to do this, such as articles, datasheets, ads, tradeshows and more. You could put out the best content, but without metrics it’s hard to determine if you’ve met your goal.