The Simon Group

NEW PRODUCT INTRODUCTION

CONTINUED MARKETING SUCCESS

For more than fifteen years we’ve worked with several divisions of Ingersoll Rand to promote a plentitude of industrial products across the globe. This continued client success centers around one basic tenant: We take the time to learn our clients’ business, so we understand when things both look and sound right.

Separating the “That looks good” from the “Wow, you really nailed it!” involves developing superior creative that combines strong visuals and on-target messaging that speaks to customers and prospects.  Being a strategic partner means knowing the business inside and out.

Our knowledge of relevant markets and customer profiles enables us to lend insights during high level message development, then effectively implement that message into profitable marketing communication campaigns. The result is bottom line growth from increased revenues and streamlined marcom efforts.

DEEP INDUSTRY INSIGHTS

Our B2B experience has provided us with a depth of understanding that enables us to assist Ingersoll Rand across a number of disciplines:

· Campaign theme development
· Website build-out for navigation, content and visuals
· Social media and digital marketing campaigns
· New product launch materials
    -Posters
    -Banners
    -Online and print ads
    -Landing pages
    -Email campaigns
    -Dimensional direct mail
· Videos and specialty illustrations for product, promotional and technical content
· Interactive and print brochures, catalogs, datasheets and other literature
· Trade show themes and graphics

Branded Facility Banners

Company-wide communications program to generate product launch enthusiasm across the internal organization

Product-centric Landing Pages

Evergreen and campaign-specific landing pages to support product promotion during launch and as product gained market traction

Sustained Social Media

Ongoing program to engage followers and encourage likes and shares

Short Social Videos

Series of clips used for lead generation promotions and to increase engagement across social channels

Full-Page Print Ad

Enhance brand awareness for a specific product/application using creative consistent with an existing digital campaign

Trade Show Panels

Designed to identify high level product value proposition, as well as product and company diversity

Rebranding Services

New sales brochure with overview for existing services, while introducing a new umbrella brand to drive new business

Product Portfolio

High level brochure showing broad product line offering to drive web and phone traffic

Product Catalog

Update content for a comprehensive product catalog incorporating a new attractive design template

Is your company reaching your customers in a way that makes you shine?