In B2B, strong client relationships really help make for a results-driven, strategic marcom plan. When The Simon Group becomes a trusted member of the marketing team, we do our best work!
Since 2005, Aitech has relied on us to provide integrated marketing communications and support their internal marketing team. We work side-by-side with the company’s key marketing executives, evolving strategies and tactics to appropriately respond to market trends.
At the heart of our relationship is trust.
We continue to learn the latest industry best practices for B2B marketing and provide effective strategies and appropriate tactics to meet Aitech’s marketing goals.
Along the way, we’ve worked with Aitech on a number of strategic objectives:
Aitech and The Simon Group have grown together as business and marketing needs changed throughout the decades. So, while tactics have evolved, buzzwords have changed, and digital has replaced print in many formats, good marketing—fueled by strong marketing communications—still reigns supreme.
For each client, we use the elements that make sense for their specific business, based on budget and objectives. By defining Aitech’s goals, we map the right strategies to meet growth targets within specific business sectors as well as help drive sales initatives through value-based lead gen and nurture programs.
As a multi-national business, Aitech needs a marcom plan that is agile, implemented across multiple channels and business units. Content marketing and a multi-cultural digital strategy align with consistent branding to increase the company’s marketshare across the globe.