One of your most powerful business marketing tools is simple: your website. It can help you stand out from your competitors and defines you as a company. It is a direct reflection of you and can give people an idea of how you conduct business. Your website can be what makes the first impression, so make it a good one!

It seems only logical that most business-to-business companies consider LinkedIn to be the most effective and successful social media platform for content marketing; after all, it is built on business relationships and networking. But what about its runner up – Twitter?

When Google Glass came out, we kind of did a shoulder shrug—it seemed to carry with it a pretty hefty point of entry with a $1,500 beta price tag and Clark Kent-looking frames. Thanks Google, for a carrot we just can’t seem to reach.