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What B2B Marketers Need to Know About Data Privacy Regulations
09/24/2024
In today’s interconnected world, data has become one of the most valuable assets for businesses, making data privacy a crucial part of marketing. With the rise of data protection laws in response to cyberattacks, ensuring customer data is secured is no longer just a business standard, it’s a business requirement. Emphasizing customer data privacy and integrating it into your marketing strategy can foster trust with your audience while ensuring your company stays compliant.
Modernizing Your Brand: A Guide to Brand Refeshing
08/26/2024
In the world of ever-evolving market trends and consumer expectations, is your brand keeping up? Brands that aren’t constantly evolving run the risk of becoming outdated or irrelevant. A full rebranding can be a time-consuming and costly process that may not be necessary.
First-Party Data Collection: The Way Forward
07/17/2024
The rise of privacy laws and changes in data-collecting methods has led to the demise of third-party cookies and increased pressure on marketers to evolve their first-party data strategies. An effective first-party data strategy is essential for marketers to make informed, data driven decisions based on audience interactions.
4 Fundamental Tips to Achieve Effective Communication in the Workplace
06/25/2024
Fostering open and effective communication is critical to success in the workplace. Strong communication leads to better understanding, collaboration, and productivity amongst employees while helping to build trust and create a more enjoyable place to work.
The Rise and Popularity of Podcasts
05/16/2024
Podcasts have been around for more than two decades. What started out as an audio RSS feed has become a several billion-dollar industry.
Self-Guided Buyer Journey: What It Means for B2B Marketing
04/23/2024
Self-guided B2B buying journeys seem to be a growing trend in the B2B sector. More than ever before, we are seeing buyers would rather conduct their own extensive research, rather than relying on others, before purchasing a product.
When Should a Manufacturer Build Custom Software?
03/19/2024
In an era where technological advancement sets the tempo for competitive industries, manufacturing stands out as a field consistently seeking efficiency and innovation. Within this sphere, the term “custom software” refers to bespoke applications designed to streamline and enhance manufacturing operations.
Successful Global Businesses Use Multilingual Strategies
02/22/2024
Language connects the world. In a time when companies continue to expand across borders and the global marketplace becomes increasingly more accessible for businesses of all sizes, reaching international audiences requires a few extra steps in your marketing plan if you don’t want your business to get lost in translation.
5 B2B Marketing Trends to Watch in 2024
01/03/2024
The dawn of a new year has many of us reflecting on the things we did right, the things we did wrong and a way to make improvements in the future. Applying this to marketing, we’ve rounded up the top five B2B marketing trends you should be watching, and applying, in 2024.
Earned vs Paid Media Coverage: Which is Better for B2B
09/25/2023
In the old days, people talked about public relations and advertising. Nowadays, they talk in terms of earned and paid coverage. One thing remains the same though, both are distinct forms of media exposure, each with its own set of characteristics and purpose.