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What B2B Marketers Need to Know About Data Privacy Regulations

What B2B Marketers Need to Know About Data Privacy Regulations

09/24/2024

In today’s interconnected world, data has become one of the most valuable assets for businesses, making data privacy a crucial part of marketing. With the rise of data protection laws in response to cyberattacks, ensuring customer data is secured is no longer just a business standard, it’s a business requirement. Emphasizing customer data privacy and integrating it into your marketing strategy can foster trust with your audience while ensuring your company stays compliant.

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Modernizing Your Brand

Modernizing Your Brand: A Guide to Brand Refeshing

08/26/2024

In the world of ever-evolving market trends and consumer expectations, is your brand keeping up? Brands that aren’t constantly evolving run the risk of becoming outdated or irrelevant. A full rebranding can be a time-consuming and costly process that may not be necessary.

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First party data collection

First-Party Data Collection: The Way Forward

07/17/2024

The rise of privacy laws and changes in data-collecting methods has led to the demise of third-party cookies and increased pressure on marketers to evolve their first-party data strategies. An effective first-party data strategy is essential for marketers to make informed, data driven decisions based on audience interactions.

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When should a manufacturer build custom software?

When Should a Manufacturer Build Custom Software?

03/19/2024

In an era where technological advancement sets the tempo for competitive industries, manufacturing stands out as a field consistently seeking efficiency and innovation. Within this sphere, the term “custom software” refers to bespoke applications designed to streamline and enhance manufacturing operations.

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Marketing in Multiple Languages

Successful Global Businesses Use Multilingual Strategies

02/22/2024

Language connects the world. In a time when companies continue to expand across borders and the global marketplace becomes increasingly more accessible for businesses of all sizes, reaching international audiences requires a few extra steps in your marketing plan if you don’t want your business to get lost in translation.

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B2B Marketing Trends to Watch in 2024

5 B2B Marketing Trends to Watch in 2024

01/03/2024

The dawn of a new year has many of us reflecting on the things we did right, the things we did wrong and a way to make improvements in the future. Applying this to marketing, we’ve rounded up the top five B2B marketing trends you should be watching, and applying, in 2024.

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The importance of email contact list maintenance

Maintaining a Healthy Email Contact List

07/20/2023

Email is increasingly being recognized as one of the most beneficial digital marketing tools to connect with customers and prospects. Just about every company engages in some form of email marketing and because of this, maintaining a well-managed email contact database for a more personalized experience for subscribers is crucial in creating high-conversion email campaigns. Email has evolved in the last 30 years, though. It’s not about volume, but targeting. Here’s how you can target smarter.

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