Knowing how to combine the appropriate digital marketing strategies with relevant traditional ones gives business-to-business companies the right blend for their unique business goals.
Each marketing communications program needs to be built with specific goals in mind, and incorporate the nuances that affect your target markets.
A solid B2B marcom plan will combine digital, social and print tactics to provide the reach, growth and brand awareness that meet your communication goals.
Regardless of the mix, the strategy must focus on intelligent, savvy marketing through a well-planned, thoughtfully-executed, integrated marcom plan.
Simply put, The Simon Group is a full service, business-to-business marketing communications team, specializing in technical and industrial accounts.
Some say our 30-year track record of achieving measurable increases in awareness, market share, sales…and profitability…for B2B companies in a broad range of highly competitive markets is what makes us stand out. We like to think it’s also because we’re fun!
Whichever it is, our agency boasts an astonishing record of client loyalty, with many clients remaining with us for well over the 3-year industry average. We value our client relationships as much as we value their business.
From specific divisions of larger multi-national corporations to entrepreneurial operations and small to mid-sized companies, the diversity of our client base has given us the opportunity to work through many different types of challenges as well as implement exciting new projects and tactics.
Over the years, we’ve honed our craft to incorporate the current marcom tactics that make sense for the B2B environment, while preserving the tried-and-true marcom functions that still deserve a place at the table. (spoiler alert: print’s not dead)
Our clients are B2B companies in high-tech and industrial markets. And, knowing those industries and target audiences is what they’ve come to expect from us.
Transparency, honesty and accountability are essential to any successful partnership. Not only do we have close working relationships within The Simon Group, but our family circle extends to our clients, editors and publishers, freelancers, partners and all the other business firms we get to work with. We build solid relationships and make sure all parts keep moving in the same direction.
We know integrated marketing communications…helping clients succeed in diverse, highly competitive markets utilizing effective marcom strategies that reach and influence customers and build brand equity and profitability.