The Simon Group

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Are You Ready for a New Perspective?

Great, because we're ready to help you shine!

Today’s digital marketing landscape has broadened the ways B2B marketers reach customers and prospects. Our Kaleidoscope Vision Marketing® program helps you see your marketing in a new light, so you keep pace with customer expectations.

  1. Identify your company’s unique benefits
  2. Determine the best approach for your audiences
  3. Build a story that speaks to your customer
  4. Engage people where it’s most meaningful to them

How Does Kaleidoscope Marketing Work?

  • First, we review any traditional tactics still relevant to your business as well as ensure you’re adapting your strategies using the latest digital approaches. This means you reach the widest number of people, from the long-time industry veterans to the newest players entering the workforce. The Simon Group also takes stock of your existing marketing resources to determine where the most value can be added.

  • Next, we evaluate your message to make sure you’re hitting the mark:
    - Have you differentiated your company in a crowded marketplace?
    - Are you talking about what your customers care about? (i.e. their benefits vs your features)
    - Are you positioned as a thought leader and resource for those who need problems solved?

  • Then, we craft an affordable marketing communications plan based on defined objectives and put these insights into action! 

Validated Client Results

Is Kaleidoscope Vision Marketing Right for You?

The program is designed for companies looking to increase their digital presence and set the stage for future growth.

Not sure where to start? Browse our Portfolio to see how we have helped other clients like you.

If you’re ready to talk more about evolving your marketing strategy, send us an email or give us a call at 215-453-8700 to set up a virtual or in-person meeting.

For more than 35 years, we’ve helped our clients build brand equity through streamlined efforts to quickly gain traction in new markets, while increasing influence in existing ones.

Our team is ready to help you shine!