Another year has gone by and a new one has started. It’s time to take a closer look at what marketing tactics you used in 2021 and take stock of how they worked for you.
Not all companies have a marketing strategy in place, but those that do tend to be more successful than the ones that wing it. Poor planning and not paying attention to what your audience wants is a recipe for disaster. So, there is no better time than the present to evaluate your marketing strategy and see where your tactics can be updated for 2022.
It’s Important to Make Strategic Changes
Just because something worked in the past, does not mean it is going to work in the future, especially with how fast the world is changing. You need to evaluate what you did in 2021 for ROI before creating a plan for 2022. Take the time to determine what worked for your company, what didn’t and what you missed out on last year. Once you have done this, you can start planning.
Remember that evaluation is an important part of marketing. It not only helps your company eliminate ineffective strategies, but it also develops an overall plan that helps build your business. So, peel back the layers of that onion and see what you find.
Strategy Building
This year will see a lot of marketing trends take hold so strategy and tactics must follow suit. Make sure your goals are in line with the direction you would like your business to go. Be sure to look at the profiles of your target customers through market research to ensure that what you’re planning makes sense for not only yourself, but the customers you are targeting.
It is important to keep in mind that a strategy is the plan of where you want to go, the tactics are the actions and steps that get you there. Strategy and tactics are now more important than ever because people are looking at companies and purchases in a completely different way than they did a little over 2 years ago. You can’t continue to sell or entice customers the same way you did pre-pandemic. Customers are consuming information differently, they are purchasing different, they are thinking differently. It is your job to market to them differently and meet them where they are.
Content Marketing has Taken Off More than Ever
If there is one thing the pandemic has taught us, is that people consume content on many different platforms in many different ways. Because of this, the need for content marketing has skyrocketed in the past two years and shows no signs of slowing down. Content marketing should be a large part of your marketing strategy.
It is your best chance at improving the ROI of your marketing efforts and can be accomplished by infusing digital tactics into tried-and-true strategies that can help you reach the broadest base of customers, ranging from entry level up to senior management.
In recent years, customer expectations have shifted and so should your tactics and strategies. Not only should digital content be available, but it should be offered in various formats through multiple platforms and channels.
8 Ways to Improve Your Content Marketing in 2022
Content marketing is a huge category of tactics with a mass of subcategories. Knowing you should focus on improving your content strategy, and actually evaluating all the potential ways to do so, are different animals. You don’t have to do everything to be successful, but you should execute the tactics you choose well. Over the years, we’ve noticed a few content marketing tactics that seem to be overlooked or ignored. If you’re looking for a place to start evaluating your content marketing strategies, we suggest these 8 ways to improve your content marketing in 2022.
- Websites are Never Done
- Email Optimization
- Social Media Can Do for B2B
- Why a Blog Makes Sense
- Writing Stories with Emotion
- Gain Attention Using Visuals
- Social Proof
- Delivery
Download the ebook to get all the details on how to improve your content marketing strategy by implementing these 8 tactics.
No matter what tactics and strategies you choose to employ, it is extremely important to take a look at your current plan and update it to fit today’s environment and trends. By following the latest best practices for tactics we outlined above should help you have a successful year.