The Internet’s relationship with public relations is complex. While it has helped raise the profile of this long misunderstood marketing tactic, it has also been the cause of many newer frustrations.

Let us start out by saying that content marketing is a long-term strategy that takes commitment and discipline. It is not a strategy that works overnight or even in the first six months, but when it does finally kick in, the benefits are immeasurable.

Remember the days when tradeshows were jam-packed and everyone registered to attend as soon as they could to reserve their spot? People milled around and networked for hours looking at some of the greatest booth presentations and demos the industry had to offer. It was THE BEST, wasn’t it?