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BEST PRACTICES IN CREATIVE & GRAPHIC DESIGN

Best Practices in Creative & Graphic Design gives you the insights you need to develop visual elements that have a quality and consistency that aligns with your brand image. 

WHAT'S INSIDE?

  • In this playbook, you will learn how to:
  • Incorporate different design resources across all marketing channels
  • The importance of formatting, color use and fonts to impact your overall branding and awareness
  • Create a strong content marketing strategy in both the written and visual areas

Designing Beyond the Canvas

Although programs like Photoshop or InDesign are readily available, creative design goes beyond a simple set of tools in order to develop compelling visuals. There are nuances to not only presenting your brand visually, but also in a way that will engage the viewer and make a lasting impact.

Enhance your visual brand

Understand why different graphic formats matter

Use imagery to connect with customers