With the heightened importance of digital marketing in recent years, email has fully outpaced printed materials as a leading marketing tool.
A strategic email program can be a powerful tool along multiple points of your customer’s journey, from education to purchase. Just like your website, emails can be used for lead generation or nurturing, depending on how you setup your messaging and outreach. Emails keep customers up-to-date with educational resources, events, sale info, product releases and more, anywhere at any time.
Marketing automation platforms can save time and effort by making the marketing process more efficient and cohesive, by helping integrate your marketing efforts with sales activities.
The emails used as a tactic in these types of platforms are an efficient way to create trust with your customers as they become familiar with your brand. These elements are key to a high-performing email program:
As easy as the process itself may be with the right platform, what an email platform can’t do is create the content and manage the actual campaigns. You’ll still need a marketer that understands how to speak the language of your target audience as well as the types of information they are looking for and how often to engage each lead.
We’ve worked with many of the top platforms developing and managing campaigns in addition to creating content for emails and landing pages. We also design the graphics and additional assets needed to move leads further down the sales cycle.
Selecting an email platform to use is only half the battle. It goes far beyond merely using some templates to make your content ‘look good.’ If the strategy isn’t on point, the message isn’t cohesive and the imagery isn’t well developed, it’s going to show in your campaign’s success rate.
No one wants to read a boring email with drab visuals (your open and click-through rates will prove that to you). Where we help is in creating engaging campaigns that are effective, creative and anchored in strategy.
Too often, companies invest in the tools, but not the infrastructure to truly make email marketing successful. By transforming technical data into cohesive assets (whitepapers, app notes, case histories and compelling visuals…infographics, videos, illustrations), your campaign will generate interest and engagement from your audience.