Share of market always follows share of mind.
(Don’t believe us? Pass me a Kleenex…or would that be a tissue?)
Since our inception, we’ve preached the value of brand recognition, and its lofty follow-on goal, brand preference. Much of our clients’ success is the direct result of our integrated branding strategies that position our clients for highly profitable shares of highly competitive markets.
We believe strongly that, in our business-to-business landscape, one thing is increasingly clear:As products, technologies and services converge…or are perceived to converge…the importance of branding as a differentiator increases dramatically.
Branding is the very foundation of successful positioning within your target markets.